Gemstar-TV Guide International,
tap chi chuyen cung cap thong tin ve cac chuong trinh truyen hinh tuong tac hang
dau the gioi va la tap chi truyen hinh cao cap co tham nien 53 nam trong nghe
dang ap u “am muu” xay dung cong cu tim kiem tuong tu voi cac loai hinh video
tren Internet.
Tham vong lam so 1
Du kien trong thang toi, TV Guide se ra mat phien ban thu nghiem dung cu tim
kiem video truc tuyen cho phep nguoi dung tra cuu nhung doan phim cung nhu
chuong trinh truyen hinh duoc tai len web. Cung theo ke hoach, phien ban chinh
thuc se trien khai trong thang 9 nam nay.
Duoc biet cong cu tim kiem nay se khong liet ke trong ket qua tra ve hang nghin
doan video tu che hay nhung tro he do nguoi dung post len cac trang kieu nhu
YouTube hay Revver.
Thay vao do, no chi tap trung tim kiem noi dung tren khoang 60 trang web cua cac
dai gia lon trong nganh giai tri phim anh nhu ABC, Fox va rat nhieu cac cong
thong tin ve video khac nhu AOL hay Google.
Ong Richard Cusick, pho giam doc cap cao bo phan truyen thong so cua Gemstar-TV
Guide cho biet: “Moi nguoi thuong hoi, “ai se tro thanh mot TV Guide trong
linh vuc video truc tuyen?”, va chung toi tra loi, tai sao lai khong phai la
chinh chung toi chu. Chung toi dang danh cuoc, nhung toi nghi day la mot canh
bac an toan va thich hop voi cong viec cua chung toi”.
Tat nhien, TV Guide hy vong se kiem loi tu viec ban quang cao tren cong cu tim
kiem moi cung nhu ban ban quyen chuyen giao cong nghe.
Y tuong
 |
|
Richard Battista, giam doc
Gemstar-TV Guide International Inc. (Nguon AP) |
Y tuong ve cong cu tim kiem video truc tuyen manh nha tu thuc trang bung phat
noi dung video tren cac trang web hien nay nhu YouTube cua Google, Revver,
Grouper cua Sony Corp.
Them vao do, ngay ca cac kenh truyen hinh va nhieu hang phim cung dang tim kiem
nhung phuong thuc moi nham quang ba noi dung phim tren mang de loi keo luong
khan gia cua the gioi ao.
Bang chung la, vua hom thu nam tuan qua (20/3), hang NBC Universal cua General
Electronic cung voi Fox cua News Corp. va nhieu hang khac da ky ket thanh lap
cong ty lien doanh chuyen cung cap cac chuong trinh tren mang. Cong ty moi se co
rieng website va chiu trach nhiem cung cap noi dung cac chuong trinh cho nhung
cong thong tin pho bien la Yahoo, MSN va AOL.
Dong thai nay da cung co them "niem tin chien thang" cho Gemstar vi ho hieu rang,
cu dan mang ngay cang mong muon duoc tiep can cang nhanh cang tot cac chuong
trinh giai tri chat luong cao, do do, neu xay dung duoc cong cu dap ung tot nhu
cau do, viec ho se kiem duoc bon tien la dieu chang he hao huyen.
Canh tranh
Tuy nhien, theo chuyen gia cong nghe Rob Enderle, dau vay thi TV Guide van la ke
cham chan trong “vu tim kiem video”. Rat nhieu cong ty khac co loi the hon ho ve
diem xuat phat ma dang ke nhat chinh la dai gia tim kiem Google. Day qua la doi
thu khong de vuot mat.
Ong Enderle khang dinh: “Neu khong muon bi lac hau, ho phai dau tu that
nhieu vao linh vuc tim kiem. Suc nang cua thuong hieu TV Guide co the se la loi
the cua ho trong viec thu hut nguoi dung”. Nhung cung khong loai tru kha
nang Google se tang cuong nang luc tim kiem video cua hang.
Enderle binh luan: “Hien tai co the la TV Guide tot hon. Nhung chi hai nam
nua thoi, nguoi ta se ban khoan rang ve lau dai, ho con co du nguon tai nguyen
de canh tranh voi Google nua hay khong”.
Ben canh do cung co nhieu hang khac dang do xo vao linh vuc tim kiem video truc
tuyen con het suc moi me. AOL cua Time Warner da tung ra cong cu tim kiem su
dung cong nghe cua hang Truveo. Hang tim kiem Blinkx dung phan mem sao chep va
nhan dang giong noi de tim cac doan video, sau do tu dong gui toi nguoi dung.
Hai ong lon Google va Yahoo cung co rieng cac cong cu tim kiem video cua ho.
Song theo quan diem cua TV Guide, cac cong cu do hoac la tra ve cho nhung ket
qua qua lon, khong lien quan va trong nhieu truong hop con la nhung doan vi pham
ban quyen hoac tap trung qua nhieu vao cac video tu che.
Va voi nhung tua chuong trinh truyen hinh don gian co khi lai lam qua trinh tim
kiem them phuc tap. Chang han, co nguoi khi tim kiem nhung doan chuong trinh
“House” cua Fox lai phai luot qua hang dong ket qua lien quan toi cac loai nha
hay bat dong san.
Tuy nhien, cong nghe cua TV Guide cung giong nhu nhieu co may tim kiem khac, se
chi tim kiem nhung tu mang tinh mieu ta lien quan toi mot video nao do. Sau do,
thong tin se duoc ket hop nhuan nhuyen voi co so du lieu cua TV Guide. Kieu tham
khao cheo do se giup cac ket qua tra ve gan sat voi noi dung truy van cua nguoi
dung hon.
Thong tin chi tiet co tai website:
http://www.tvguide.com
Theo AP, VietNamNet
Article source http://w4rum.com/948.t
|
