Nam 2006-2007, nguoi ta noi nhieu va chi rat nhieu cho
viec khoi dong cong nghe Web 2.0 - the he web thu hai. The nhung, lieu co nhung
thay doi hay chung ta lai sap duoc chung kien mot cuoc tranh cai?
“Khong”, Klaus Hommels, doi tac cua Benchmark Capital va mot trong nhung nha dau
tu Skype, khang dinh. “Bay gio khac han thoi ky mang bung no nam 2000”.
Khac biet lon sau 7 nam la mang da chung minh duoc suc hut cua minh. “Toc do
tang truong hien nay khong cao, nhung chung ta co thi truong lon, cai ma chung
ta khong co trong qua khu”, Hommels nhan xet. Nha dau tu to y quan tam den
viec dau tu vao nhung cong ty co co so tao ra cai gi do moi me. Vi du, Skype la
noi moi nguoi nhan va goi dien thoai tren toan mang. Truoc do, chi nhung cong ty
lon moi dung dien thoai mang de giam bot so tien tren hoa don dien thoai thong
thuong. Voi Skype, bat ky ai cung co the su dung duoc. Chinh viec truy cap thoai
mai nay da cap luc cho xu huong web 2.0.
 Gio
day, nhieu site cua cac cong ty tao ra cac cong dong mang muon thanh vien cac
nhom nay lam nhieu hon. Mot trong so do la TopTable, trang web danh gia nha hang
dua vao suy nghi cua thanh vien ve nhung tu diem an uong o London. Site nay duoc
lap ra nam 2000 va co hon 500.000 nguoi truy cap thuong xuyen. Chris Wood, phu
trach trang web, cho biet cong ty muon giup cong dong nguoi su dung thu duoc
nhieu thu hon. TopTable gioi thieu cac cong cu nhu giup nguoi su dung de dang
dua danh gia len blog ca nhan hoac chia se rong rai hon. Cong ty cung dua vao
cong cu moi de nguoi su dung biet ro hon ai dang xem xet va nguoi do sanh an den
muc nao.
Voi Tariq Kim, giam doc va nguoi sang lap ra NetVibes, web 2.0 la tat ca ve
nhung cong dong xuat hien tren cac website pho bien. Ban dau, cac trang nhu
NetVibes dap ung nhu cau cua nhieu nguoi. Tuy nhien, gio day, cong dong dan cu
mang bat dau anh huong den xu huong phat trien cua trang web va nhung van de moi
ma no giai quyet.
NetVibes bat dau voi cong cu giup nguoi su dung to chuc noi dung blog. Gio day,
nguoi su dung chiu trach nhiem tat ca va bat dau the hien vai tro. “Chung
toi co quan he rat tot voi nguoi su dung”, Kim khang dinh. “Chung toi
hien co hon 10 trieu nguoi su dung o 150 nuoc”.Voi NetVibes, nguoi su dung
viet chi tiet va trong mot so truong hop, ho con co the dia phuong hoa cong cu
cho nhung cong dong nho.
Tuy vay, theo Tamara Littleton, nguoi thanh lap E-Moderation chuyen theo doi cac
dien dan thao luan va web chat cho nhieu doanh nghiep lon, mot so cong ty kho
chap nhan trao quyen kiem soat cho nguoi su dung. “Ho biet minh muon tham
gia cung nguoi su dung hay khach hang va tao khong gian de lam dieu do”, ba
noi. “Tuy nhien, neu qua kiem soat hay noi long, thi nguoi ta se khong vao
nua vi do chi la trang tiep thi”. Vi vay, theo Littleton, tot hon het la co
noi de nguoi su dung noi len nhung gi minh muon voi gioi han rong rai. “Nhung
nhan hieu lon muon biet nguoi ta dang noi gi va mot chut chi trich nua”,
nguoi thanh lap E-Moderation nhan xet. “Co ve that hon neu ban dua ca binh
luan tich cuc lan tieu cuc”.
Tuoi Tre Online
Article source http://w4rum.com/1251.t
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