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Succeed With That Adwords Thing? |
I have just completed this article and just couldn't wait to post it.
I know the title says "Succeed With That Adwords Thing?"
But I think that if people knew what "the most underrated reasons that people fail at Adwords was" then they could avoid those and get on with the good stuff, making money.
I find people seem to consistently make these exact same mistakes over and over, and I don't want you doing the same.
Now if you are already "certified Adwords pros", or complete newbie's all the same the principles apply, and I am sure you will get something from this.
LOL, I also discovered while writing this that I had become a little bit bad myself lately and needed to remember to practice what I preach.
You want to get your website seen then using google adwords is a great way to do it but most that try it find it to be too costly and quickly bail out.
We Americans are especially bad about wanting to make thousands of dollars overnight, and of course it rarely happens so we just give up too fast - but maybe a little to fast.
By hanging in there just a little longer, and with a more down to earth attitude, you too can profit by using this great advertising program.
Let me give you some tips to perk up your Adwords campaigns, things that you should be doing as part of a long term mindset, but you probably aren't.
I'll just bet, that you are guilty of at least one of these mistakes.
1. SEO Optimization
Quite a few people who are under the misconception that if they are using Adwords Then there is no need to optimize their Web pages because they think it does not matter.
Anyone who thinks that is missing the point. Are you not using Adwords to make money?
You can definitely get more traffic through other means by using SEO techniques on your Web page, and, the name of the game is all about targeted traffic and how much you can get.
Furthermore, by using SEO methods on your Web pages, you also can get more traffic - for free.
That being said, everyone should spend some of their work every day building their organic rankings at the same time. You can thank me now or thank me later ;-).
2. Selective Keywords Will Make You Happy
Your wallet can become very thin very quickly by using too broad of a search term and you want to hold on to as much of your hard earned money as you can right?.
You need to narrow down your terms in order to eliminate non-productive clicks that really will not produce sales.
This can be done two ways:
- By using exact match search terms
Eliminating some of the broad search keywords allows you to get a higher ROI (Return Of Investment) and a more focused audience. By using more broad terms you are competing with those who can afford the millions for their advertising campaigns - and it's simply to tough for most of us to out do the big bucks guys. On the other hand, there are five more fingers. LOL, just seeing if you're still with me.
Seriously now, if on the other hand you have a very good reason to advertise on the broadest of keywords (and proof of conversions is the only one that springs to mind), then you may want to give it a go.
It will reduce your traffic, but should also increase your click-through rate which means lower cost per click, and better return on investment. But in general I would suggest that you don't do it. - You can use negative search terms
This is where you can eliminate those unwanted keyword searches that may overlap your own. For instance, if you sell furry blue widgets, then you may want to eliminate searches looking for "furry yellow widgets," "short stubby widgets," "rubber widgets," "hairless widgets," etc.
This cuts down on the more general (and non-interested) traffic flow, but will definitely give you a more targeted traffic. A great way to find these negative keywords is to use Overture's suggestion tool (NOTE: unless you have some reason, you don't want people searching for freebies clicking on your ads and costing you money so if your thinking of using the negative keyword "free" Quit That.).
3. Zero in with Your Ads And Web Pages
Many ads used on Adwords - to put it bluntly - do not make me want to see what they offer. Your ads need to grab the attention of the reader.
Does yours grab your attention - need I say more? What will your potential customers see when they get to your website?
Does it grab their attention? Here again It should at least be pleasant to look at.
Be willing to change your ad and try new wording. If one ad does not work after a day or two, change it by either modifying a word or two, displaying a different URL, capitalizing some words, etc. If you have trouble making good headlines on your own, there are free headline generators online. The two biggest hurdles with Adwords are 1) will they click on your ad 2) will they stay for more than a few seconds.
If they click and then leave, they are gone forever and I'll guarantee you that their are other webmasters who can keep those visitors and they will if you let them, but then again maybe they can't get the clicks so we won't worry about them.
Remember that those clicks are costing you, and if you aren't seeing conversions look at the top of your web page, "above the fold". Chances are, you aren't keeping them there long enough: You might want to tweak your headline and lead paragraph.
4. Use Tracking Codes
When you begin to see profits from a Web page, it is then time to refine it so that even more customers buy. Google supplies an Adwords tracking code that will enable you to see all you need to know about the financial aspects of your campaign. With each change of your ad that you make, you can measure just how profitable it is, and can then improve it even more.
Article source http://w4rum.com/2619.t
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| [By Kimber Fulcher] [05/May/07] |
