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Nguoi dung laptop khong phai la fan cua Internet! |
Theo khao sat cua cong ty phan tich thi truong Media-Screen (My), hon
94% nguoi dung lua chon may tinh de ban desktop lam phuong tien luot web, trong
khi do, chi co 40% dung laptop va 5% dung dien thoai de truy cap Internet.
Media-Screen nhan thay, co den 58% nguoi dung Internet so huu cac thiet bi di
dong co the truy cap mang nhung chua bao gio ket noi tren nhung san pham hi-tech
do.
Cac nha phan tich cho rang, chi phi dat do va chat luong ket noi khong dam bao
la nhung tro ngai doi voi viec truy cap mang tren cac thiet bi mobile (mobile
Internet). “Nguoi dung co xu huong tinh toan voi nhung chi phi phat sinh tu
cac dich vu ket noi Internet tren di dong. Do do, mobile Internet chua duoc su
dung rong rai”, Josh Krandall, GD cua Media-Screen, cho biet.
 Theo
khao sat, trung binh nguoi dung thuc hien 3,3 hoat dong truc tuyen tren cac
thiet bi cam tay, trong khi do, voi may tinh xach tay hay may tinh de ban, ho
“tha phanh” toi 13,4 hoat dong. “Mobile Internet van dang trong thoi ky
trung nuoc vi nhung tro ngai ve cong nghe va gia ca”, mot nha phan tich cua
Media-Screen, nhan dinh.
E-mail la hoat dong pho bien nhat cua nguoi dung mobile Internet, voi 47%, tiep
theo do la choi game - 27%, doc tin tuc - 16% va xem TV - 13%. Khao sat cua
Media-Screen cho thay, marketing va quang cao tren nhung thiet bi cam tay ket
noi Internet khong duoc nguoi dung quan tam.
Hon 50% nguoi duoc hoi cho biet, truy cap mang tren mobile khong phu hop voi loi
song cua ho. “Cac nha quang cao nen tiep can toi nhung doi tuong khach hang
tiem nang, nhu gioi tre hoac cac doanh nhan thuong xuyen di lai de gioi thieu
san pham tren cac may cam tay”, Krandall goi y.
Theo Webpronews, Dan Tri
Article source http://w4rum.com/953.t
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| [By Cao Tan Kiet] [03/Mar/07] |
