Noi tiep dong thai cua Apple, hang tien phong thuc hien
ban nhac so khong dung cong nghe quan ly ban quyen so (DRM), tuan nay Microsoft
tuyen bo, ho cung se som ban nhac so truc tuyen khong cai DRM.
Thay doi cua Microsoft ro rang la phan ung voi ban hop dong hoi dau tuan giua
Apple va hang thu am EMI Group PLC. Thuc te truoc day, chinh EMI Group PLC da
tung tuyen bo, DRM la yeu to rat can thiet doi voi cac mo hinh kinh doanh truyen
thong so dang rat thinh hanh.
Trong email gui toi IDG News Service, ba Katy Asher, phat ngon vien cua
Microsoft binh luan: “Tuyen bo cua EMI duong nhien khong loai tru Apple”.
Cung theo ba Asher, de dap ung nhu cau nguoi dung, Microsoft se tien hanh thuong
thao khong chi voi EMI ma con voi rat nhieu hang thu am khac ve viec cung cap
nhac khong bao ve ban quyen cho may nghe nhac Zune.
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May nhac so Zune cua Microsoft. |
Ba Asher noi: “Khach hang da cho thay ro rang cai ho can la nhac khong bi
cai phan mem bao ve. Chung toi du kien se cung cap cho ho loai nhac do ngay khi
tat ca cac doi tac cua chung toi deu co the dap ung nguyen vong nay”.
Hoi thang 2 nam nay, giam doc dieu hanh kiem nguoi sang lap Apple, ong Steve
Jobs da “xoi” len khong khi tranh cai khi keu goi xoa bo DRM trong cac san pham
nhac so ban ra trong buc thu ngo dang tren website cua Apple.
Vao thoi diem do, Microsoft da phan ung kha gay gat voi quan diem cua Jobs, tham
chi mot phat ngon vien cua hang nay con cho rang do la quan diem het suc ngay
tho va thieu trach nhiem. Ay the ma nay, dai gia phan mem duong nhu da “doi
giong” theo dung nghia den cua tu nay.
Chiec may nghe nhac Zune cua Microsoft sau khi trinh lang da dan tro thanh doi
thu dang gom cua iPod va iTunes. Theo nhung bao cao ban dau ve doanh thu cua
Zune, co the thay, thiet bi nay cung da “chiem lam” phan nao thi phan cua iPod.
Song cac giam doc dieu hanh cua Microsoft van mot muc khang dinh, dau tu cua
Microsoft cho Zune van mang tinh lau dai va ngay lap tuc chua the vuot qua duoc
iPod.
Theo PC World, VietNamNet
Article source http://w4rum.com/1216.t
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