Tinh trang nay kha pho bien, khong chi o cua hieu nho, ban san pham xach tay, khong bao hanh... moi choi tro danh lan. Manh khoe chung la hang mau "that" trung bay khong ban, thiet bi loi can doi lai thi het, cho nhap hoac "vui long" doi model khac.  Tai hau het cua hang, cong ty tin hoc lon o TP HCM, khach sau khi xem hang mau, neu dong y mua se phai den quay thu ngan thanh toan tien truoc, roi nhan hang tai noi xuat kho. Do khong ban san pham khach da thu qua nen nhieu chuyen may rui cung bat nguon tu day. Chi Nguyen Thi Thuy Trinh, nhan vien buu dien lam viec tai quan 1, mua chiec MP3 hieu Sony tai mot cua hang tren duong Nguyen Thi Minh Khai. Khi nhan thiet bi tu quay xuat kho chuyen sang bo phan ky thuat kiem tra lai, du da sac pin du de thu may nhung chiec MP3 khong tu hat neu rut day cam nguon khoi o dien. Nhan vien ky thuat bao chi Trinh mang ve dung co gi truc trac trong tuan doi lai.
"Toi doc chi tiet tai lieu huong dan va lam theo, nhung may khong bat duoc nguon du da sac pin kha lau. Mang den noi ban thu lai, dung xep hang cho giai quyet nhieu truong hop hong hoc, hoi thuc lam cuoi cung ho cung dong y cho doi, nhung nhan vien quay xuat kho lai dua mot cai 'nhai' y het, voi nhan tren man hinh la MP3 thay vi Sony", chi Trinh buc xuc ke lai. "Khi minh yeu cau dung cai da mua thi cua hang bao het. Nguoi ban cung thay ca ra ve nen khong lam thu tuc lay tien lai duoc. Neu de den ngay hom sau thi phai chiu lo mot den vai USD, con doi sang model khac se khong mat gi”.
Cung trong tinh trang tuong tu, anh Nguyen Bao Toan, lam viec tai sieu thi Zen Plaza, cho biet: "Toi mua thanh RAM hieu Kingmax dat trong tu kinh trung bay voi mau vang, tem chinh hieu cua nha phan phoi tai Viet Nam. Do so y khong kiem tra lai san pham, luc ve nha toi moi ta hoa. RAM hoa mau xanh duong, chi co tem bao hanh cua noi ban. Mang den doi lai thi cua hang thong bao het, cho co hang moi doi, con san pham trung bay la hang mau khong ban".
Khong phai chi tim hieu ky san pham va chon mua o cua hang lon, uy tin thi moi chuyen suon se. Nhieu nguoi tieu dung da phai "va mo hoi", nam lan bay luot bao hanh ma thiet bi moi toanh van cu i ach chay, "nay om mai dau". Cac cua hang, cong ty canh tranh nhau rat manh ve gia ca, dich vu hau mai the nhung chat luong san pham lai vin vao may rui. Cung tham khao qua ban be va bao chi, chi Phan Thanh Hai, sinh vien nganh ngoai ngu o Dai hoc Quoc gia Ha Noi, da chon mot cua hang cong nghe lon de mua chiec PC. "Toi duoc tu van san pham nao tot va phu hop voi nhu cau", chi Hai ke. "Luc dau, may truc trac o CD-ROM, cua hang cu ngay nhan vien den tan nha kiem tra va thay o moi. Den nay da 4 nam nhung may van chua hong hoc gi”.
The nhung, khi chi Hai "tu van" va quang cao cho cau em ho mua mot bo may tinh cung o cua hang nay thi lai khac hoan toan. Chi trong vong 3 thang ma da gan chuc lan "kho chu" phai chay don chay dao bao hanh. “Chiec PC khi chet nguon, khi lai hong mainboard va vua roi chay ca o cung”, chi Hai lac dau than tho. “Toi phai co ngon ngot la khach quen tung gioi thieu nhieu nguoi den mua hang, ho moi nhanh chong thay the. Con o cung thi den nay da nua thang nhung van nam o noi ban". Bao hanh - chieu thuc "ru ngu" khach hang Tren thi truong hien nay, kha nhieu mat hang gia, troi noi khong co nguon goc chinh thuc duoc ban voi gia tuong duong hoac re hon do chinh hieu mot vai USD, van co dan tem chung nhan san pham chinh hang "dom" va duoc bao hanh trong thoi gian dai, rat de gay nham lan cho nguoi tieu dung. Thong thuong neu hang bi truc trac, khach se nhan duoc nhung loi giai thich "kinh dien" nhu loi linh kien dien tu, su dung nguon chap chon... va duoc vuot ve rang van de chu yeu la noi ban bao hanh chu dao.
"Mot doi mot hay doi hang moi hoan toan ngay khi co van de co the la giac mo xa voi", chi Luu Van Trinh, ke toan cu cua mot cong ty tin hoc lon tai Ha Noi, cho biet: “Do thay the cung chi la hang cu. Nhan vien sua chua cac linh kien hong hoc cua khach hang A, kiem tra thay chay duoc thi gan cho B. Con viec thay moi rat hiem hoi”.
"Hang xin phai qua thue dat hon, muc chenh lech vai USD khien khach hay so sanh va che ong eo, du ban loai nay lai thap", chu mot cua hang tai khu vuc kinh doanh san pham IT sam uat nhat o quan 1, TP HCM, tiet lo. "Ke ca nhung cong ty lon cung choi hang nhai boi lai cao va khach ham re ua chuong. Chat luong thiet bi den khi dung moi biet nen nguoi tieu dung van co cam giac yen tam vi duoc bao hanh nhu hang xin. Va cung vi ham loi nen khong it cua hang danh trao do dom khi san pham gap van de phai doi lai".
"Thong thuong nhung mat hang co the mang lai lai cao thi kha nang lam gia rat lon. Trong so nay, du the nho dom thuc su it, nhung san pham khong co nhan hieu tran lan tren thi truong. Nguoi dung cung nen dac biet chu y khi mua thiet bi giai tri nhu MP3, MP4 boi hang nhai kha tinh vi", ong Le Hoang Son, Giam doc Marketing Cong ty phat trien ky thuat ung dung Vien Son (TP HCM), nha phan phoi RAM Kingmax, cho biet. "Rieng bo nho chung toi cung cap phai co day du cac yeu to nhu mach in mau vang, tem san pham chinh hieu Kingmax, tem cua nha phan phoi va tem chong gia do Vien Khoa hoc hinh su - Bo Cong An phat hanh". By Ngoc Hang - Thuy Huong (QuanTriMang) Article source http://w4rum.com/39.t
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