Tu nhung thu thi rat “thuc long” cua co con gai ve viec
khong thich may in vi su phuc tap va thieu hoan hao, ong Vyomesh Joshi, pho giam
doc cua HP da nuoi tham vong xay dung mot co may in va dua len web de “tao them
cong an viec lam” cho thuong hieu may in hang dau the gioi nay.
Thanh cong nhung khong tu man
Trong mot buoi uong ca phe cung nhan vien trong cong ty, ngai Vyomesh Joshi, pho
giam doc cap cao phu trach bo phan in cua hang Hewlett-Packard da buoc len chuc
mung toan the anh em vi nhung thanh tich kha quan vua qua.
Ngai Joshi phan khoi la le duong nhien, boi ong co nhung ly do dang de an mung,
trong thang 2 vua qua, HP da gianh phan thang “tren moi mat tran”: doanh thu,
loi nhuan, lai rong va ca thi phan cung cao chot vot.
Tuy nhien, tiep sau nhung loi chuc mung ay la mot cau chuyen khong may phan
khich. Chuyen la co lan, mot trong nhung co con gai cua ngai Joshi dang hoc dai
hoc thu thi bao bo, “con chang can may in”. Cung giong nhu bao ban be cung lua,
co be yeu thich cuoc song trong the gioi ao va thay viec in an ra giay khong can
thiet hoac qua phuc tap.
“Y nghia cau chuyen co the chang khien cac ban lo ngai, nhung voi toi thi
khac”, Joshi tam su.
Y tuong chien luoc
Ky nguyen Internet cho toi nay da lam loi rat nhieu cho cac hang san xuat may
in. Cac con so thong ke cua HP cho thay, co toi mot nua so tai lieu in trong gia
dinh deu la nhung noi dung lay tu Internet nhu email, cac trang web. Trong khi
do cac tai lieu kieu nhu cua Microsoft Word chi chiem gan 20% luong noi dung in
ra.
Song ong Joshi lo ngai, neu nguoi dung nhan thay viec in cac trang web ra qua
phuc tap, chac chan luong in ra se giam. Ong dua mot cach tinh te rang, neu nhu
the, chac chan ong se chang con nhieu lan duoc nham nhi ca phe cung nhan vien
trong nhung buoi mung doanh thu, loi nhuan, lai rong hay thi phan tang truong
nhu the nay nua.
Chinh vi the, Joshi da bat tay vao trien khai chien luoc co the coi la khong kem
tam quan trong so voi nhung thay doi mang tinh quyet dinh truoc do. Do la nhung
cai bien da tung dua HP toi viec xuat xuong cac loai may photocopy, may in
thuong mai cung cong nghe in anh qua dich vu truc tuyen Snapfish.com va cac cua
hang in anh. Con gio day, Joshi lai muon HP tim ra cach thuc giup nguoi dung in
duoc nhieu trang web hon.
Ong Charlie Corr, giam doc tap doan InfoTrends, hang nghien cuu thi truong nhan
dinh: “Day la dau hieu cua chien luoc mo rong hon tac dung don bay cua
Internet”. Joshi da nhan thay chinh cac noi dung tren Internet ma cu the la cac
blog, cac thu vien anh ca nhan da tro thanh nhu cau “hoi thuc” nguoi dung in ra.
Ong Corr khang dinh "Jossi ay co mot tam nhin co the cai to duoc cach thuc va
thoi diem in cua moi thu”.
Tham vong dang thanh hinh
 Nhung
lo lang ve xu huong chua duoc cu the hoa duong nhu la dieu la doi voi mot nguoi
nhu ong Joshi, nguoi da tung dieu hanh don vi dem lai 30% trong tong so doanh
thu 91,7 ti USD va hon nua phan loi nhuan hoat dong cho HP nam ngoai.
Qua bao thang tram, HP da tao duoc vi the la tap doan hung manh ve in, cong nghe
hinh anh va cac kieu khac nhau cua mo hinh kinh doanh dac dia co dien: tinh gia
may in rat re va kiem loi tu tien ban muc.
HP da “lua dao” khach hang bang kieu kinh doanh do nhu the do la bo may hoat
dong khong ngung nghi. Neu hang muon dat loi nhuan cao trong nhieu thang de bu
cho toc do phat trien i ach cua nhieu linh vuc khac thi bo phan cua Joshi phai
giam gia thanh may in. Cang ban duoc nhieu may in thi cang co nhieu nguoi phai
mua cac hop muc co muc lai rong cao su dung.
Cong ty co tru so tai Palo Alto, California nay da tro thanh thuong hieu quen
thuoc ve may in, co toi nua so may in ban ra tren the gioi mang bieu tuong cua
HP. Nhung doi thu voi gia nhap thi truong nhu Dell, Samsung va gan day la Kodak
noi chung khong dang ngai lam. Noi ban tam nhieu nhat voi Joshi chi la su thay
doi cua thi truong.
Joshi da nam bat duoc su thay doi trong thoi quen cua nguoi tieu dung tu viec
truoc kia ho thuong in anh so tai nha nhung nay lai thich mang ra in o hieu. The
la ong bat tay vao chien luoc mo cac gian hang in anh. Joshi luon tim toi moi
cach thuc de thuc day su phat trien nhanh chong cua cong ty va chang bao gio
thay thoa man.
Su viec khien Joshi quay tro lai nhung tran tro trong nghe chinh la van de cua
con gai ong. Co be chang co loi gi khi noi rang co thay viec in an qua la phien
phuc. That kho de co the in nhung noi dung ra tu trang web du chung la blog hay
cac trang tren MySpace.com, danh sach cac trang mua sam doi chieu va tham chi la
ca nhung chi dan tren Google Map. Cac noi dung in ra thuong rat lung tung, day
cac khoang trang hoac khi thi hinh anh bi cat lam doi.
Hoi thang qua, HP da mua ve cong ty Tabblo, mot hang phat trien phan mem tren
nen web do tu nhan quan ly o Cambridge, Massachusette.
Phan mem cua Tabblo giup tao ra nhung mau ban in co the to chuc lai hinh anh va
nhung khoi van ban tren trang web de vua van voi kho giay tieu chuan. Tham vong
cua HP la muon phan mem nay thong dung va pho bien nhu Flash va Acrobat Reader
cua hang Adobe System hay Java cua Sun Microsysstem.
Ong Pradeep Jotwani, pho giam doc cao cap cua cong ty phu trach kinh doanh phan
phoi khang dinh: “Chung toi muon viec in tren mang cung de dang nhu in tren
may tinh thong thuong”.
Neu tao duoc mot co may in tren mang, le di nhien HP se tao dieu kien thuan loi
cho tat ca cac hang in khac. Song tat nhien, voi tu cach la “ke dan dau”, HP se
gianh duoc nhieu loi nhuan hon cac doi thu khac. Theo cac chuyen gia phan tich,
do moi chi la buoc dau ma thoi.
Vai net ve Joshi
La giam doc cua Yahoo tu nam 2005, Joshi thua hieu mot cong nghe moi co suc manh
cai to cac hang co nen tang manh nhu the nao. Dam me voi tham vong cai to do,
ngoai nhung luc doc tieu thuyet va xem phim, Joshi danh toan bo thoi gian de doc
sach ve de tai nay. Niem dam me do duong nhu hoi bat thuong doi voi mot vi giam
doc da danh toan su nghiep o mot cong ty.
Sau khi tot nghiep truong ky thuat tai An Do, quoc gia cung la noi sinh truong
cua ong, Joshi gianh duoc mot hoc bong tai bang Ohio. Ong bao ve tien si ve ky
thuat dien tu tai do nam 1980. Sau do, HP thue ong vao vi tri ky su ve may in
phun. Trong suot sau thang dau nhan viec, Joshi da phai di bo tu nha toi nha may
va trung tam nghien cuu cua cong ty nam tren mot qua doi xa tit gan San Diego.
“Toi da chang co xu nao het”, Joshi nho lai. Mac du nam ngoai ong kiem
duoc 12,2 trieu USD gom ca luong, thuong, tien loi co phieu, song ong van song
trong ngoi nha rat muc gian di cach nha may khoang gan mot dam.
Mot trong nhung nhiem vu dau tien Joshi duoc giao chinh la tim cach tang do ben
cua cac dau may in phun. Thuong thi cac hop muc bi hong sau khi phun khoang
600.000 giot muc. Joshi da tim cach tang so lan phun ay len 45 trieu. Dieu nay
co nghia, cac hop muc se het truoc khi dau may in hong. Sang kien nay Joshi dua
vui la da mo ra huong phat trien cho nganh cong nghiep thay muc cho may in, mot
“hiem hoa” anh huong toi ket qua kinh doanh cua HP.
Theo CNET, VietNamNet
Article source http://w4rum.com/1248.t
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