Mong muon mo rong nang luc kinh doanh quang cao tren
Internet, dai gia tim kiem truc tuyen Google vua chap nhan bo ra 3,1 ti USD tien
mat de
thau tom hang cong nghe quan ly quang cao DoubleClick.
Ban hop dong ky luc duoc cong bo sau khi thi truong chung khoan dong cua thu sau
tuan nay. Ban quan tri ca hai cong ty deu thong nhat ve cong tac tiep quan se
hoan thanh vao cuoi nam nay.
DoubleClick la cong ty co tru so tai New York, chuyen ho tro khach hang dat va
giam sat cac quang cao tren mang, ke ca quang cao trong tim kiem, linh vuc kinh
doanh von rat phat dat cua Google.
 Thuc
te thi DoubleClick da tung la tam diem cua cuoc chien dat gia thau tom giua
Microsoft va Google. Cuoi cung, phan thang da thuoc ve Google voi muc gia ky luc,
gap gan 3 lan tong doanh thu 1,1 ti USD nam 2005 cua DoubleClick khi hang nay
hoat dong rieng le.
Tinh toi thoi diem hien tai, day chinh la ban hop dong thau tom lon nhat trong
lich su cua Google, “danh bai” ban hop dong 1,76 ti USD mua website chia se
video truc tuyen YouTube cuoi nam ngoai.
Mac du hien Google van dang nam the thuong phong tren thi truong tim kiem quang
cao truc tuyen, song viec co them DoubleClick cung voi cong nghe va mang luoi
khach hang se khien Google khong dung lai o nhung quang cao dang van ban don
gian, ma con mo rong them sang linh vuc quang cao da phuong tien.
Theo tuyen bo chung cua hai hang, lien minh moi se giup ca nguoi mua lan nguoi
ban co them cac cong cu dac luc phuc vu tim kiem va phan tich quang cao truc
tuyen, ke ca “phuc vu” hay dat ho vao nhung mang luoi lon hon ca mang Internet.
Ong Sergey Brin, dong sang lap Google kiem giam doc cong nghe cho biet: “Chung
toi luon huong toi viec lam cho quang cao tren Internet ngay mot tot hon, bot
tinh tuy tien, hieu qua va dac dung hon. Cung voi DoubleClick, Google se giup
Internet tro nen hieu qua hon voi nguoi dung, voi cac nha quang cao va cac nha
xuat ban”.
Theo VietNamNet
Article source http://w4rum.com/1320.t
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