Google cuoi tuan qua tuyen bo mua lai hang quang cao
trong game Adscape Media nhung tu choi tiet lo khoan tai chinh phai chi cho
thuong vu nay.
Thuc te thong tin ve viec Google muon mua lai Adscape da lien tuc xuat hien tren
mat bao ke tu thang 1 vua qua.
Trong mot thong bao dang tai tren trang web chinh thuc cua hang, Google cho biet
quang cao trong game co tiem nang rat lon. "Khi ma ngay cang co nhieu nguoi choi
va danh nhieu thoi gian cho game hon thi co hoi cho cac nha quang cao cang lon
hon".
 Chinh
vi the ma gioi phan tich cho rang khoan tien ma Google chi cho thuong vu mua lai
Adscape se nhanh chong duoc thu hoi.
Yankee Group nhan dinh thi truong quang cao trong game se bung no manh me trong
tuong lai gan. Gia tri toan thi truong se tang them gap 5 lan so voi con so nam
2006 va dat toi con so doanh thu 732 trieu USD vao nam 2010.
Va co le Google se tich hop them cac nen tang quang cao hien co cua hang vao
trong dich vu quang cao trong game cua Adscape.
Google khong phai la ten tuoi dau tien de y den thi truong quang cao trong game.
Thang 5 nam ngoai Microsoft cung da mua lai hang quang cao trong game Massive
voi gia 200 trieu USD.
Theo Informationweek, VnMedia
Article source http://w4rum.com/617.t
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