Vao ngay 3/4, Google da tien
mot buoc dai tren con duong phat trien phuong thuc quang cao cua minh khi cong
bo mot chen dich quang cao tren TV doc dao danh cho cac hang quang co dang ky
voi cong ty.
Google da xac nhan tren cac an ban duoc phat hanh: “Voi cac quang cao Google
tren TV, toan bo qua trinh se duoc tu dong hoa – tu viec lap ke hoach chien dich
cho den dang tai len Internet, tu viec dap ung quang cao cho den bao cao hieu
qua.
Cung nhu chuong trinh quang cao AdWords, cac quang cao Google tren TV duoc mua
theo hinh thuc dau gia va qua mot giao dien duy nhat.
Cac hang quang cao co the tim muc tieu theo phuong thuc nhan khau hoc, theo thoi
gian quang cao trong ngay, hoac theo kenh quang cao, va chi phai tra tien khi
nhung an tuong that su duoc tao ra.”
Day khong phai la lan dau tien Google no luc dua cac phuong thuc quang cao cua
minh “lan san” sang linh vuc offline hay cai tien voi mot so tinh nang manh me.
 Truoc
day, Google da tung co gang phat trien AdSense va AdWords len mot muc cao hon
voi viec cong bo mot so chien dich nham “mang” chung sang linh vuc offline.
Chien dich dau tien duoc cong bo cach day kha lau khi ma Google quyet dinh dua
cac quang cao len mot loat cac to bao cua My sau khi cong ty nay da lua chon
duoc mot so hang xuat ban cho AdWords.
Sau khi giai doan thu nghiem hoan tat, Google da phat trien len quang cao audio
va gui cac quang cao cua minh toi cac dai phat thanh. Cac quang cao cua Google
tren radio da thu hut su chu y cua rat nhieu nguoi su dung, vi the da den luc
cong ty nay tien xa hon den giai doan tiep theo.
Moi day, ga khong lo tim kiem da cong bo ke hoach cua hang nham dua quang cao
toi cac bang xep hang Billboard va vao cac cua hang o My, tuy nhien van chua co
mot xac nhan chinh thuc nao ve chuong trinh nay. Voi viec su dung quang cao tren
TV phien ban dung thu, Google chac chan se mo rong phuong thuc quang cao sang
linh vuc offline va thu hut them nguoi su dung tren khap the gioi.
Theo SoftpediaNews, VTC
Article source http://w4rum.com/1195.t
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