Luong thoi gian ma nguoi dung Internet chau Au "la ca" dao web da vuot qua thoi gian doc bao, tap chi va tang gap doi so voi cach day 3 nam.Theo ban bao cao "Muc tiep nhan truyen thong chau Au 2006" cua Jupiter Research, hien tai, trung binh moi nguoi dan chau Au lai danh khoang 4 tieng moi tuan cho mang Internet so voi con so 2 tieng cua nam 2003.  Trong khi ay, thoi luong xem bao va tap chi trung binh chi co 3 tieng. Tuy nhien, Truyen hinh van tiep tuc la phuong tien truyen thong duoc ua chuong nhat o cuu luc dia, boi nguoi dan chau Au danh toi 12 tieng moi tuan dan mat vao TV.
"Viec Web qua mat bao in la mot cot moc quan trong", pho chu tich kiem giam doc nghien cuu Mark Mulligan cua Jupiter nhan dinh. "Xu huong nay lam thay doi can can quyen luc giua cac loai hinh truyen thong cu va moi. No cung tac dong den viec xay dung cac chien luoc phat hanh, noi dung, ngan sach quang cao tai cuu luc dia".
Theo bao cao, muc do tiep nhan truyen thong cua nguoi dan chau Au chiu su tac dong truc tiep cua hai yeu to: tuoi tac va bang thong rong. Cang tre, nguoi ta cang co xu huong la ca tren Web nhieu hon, trong khi nguoi trung nien hoac cao tuoi van chu yeu dua vao bao in truyen thong. Tuong tu, nhung nguoi su dung bang thong rong cung co thoi gian online nhieu hon nguoi dung dial-up toi 3 lan.
Phap, nuoc co ty le pho cap bang thong rong cao nhat chau Au cung dong thoi chiem luon nuoc co ty le online trung binh cao nhat. Trong khi ay, Duc dung chot bang o ca hai khia canh.
By Trong Cam Article source http://w4rum.com/8.t
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