Mot nam sau "con bao game online", thi truong nay dang tram lang dàn. Nhieu nha phat hanh "chun tay" vi viec kinh doanh khong nhu du kien. Nhung mot don vi tung "nem trai dang" lai khang dinh trò choi truc tuyen van tiem nang va tiep tuc dau tu. Tham gia thi truong qua viec phoi hop phat hanh giua VASC va Quang Minh DEC, tro choi tung lot vao Top 10 game nhap vai truc tuyen hay nhat the gioi Con duong de vuong (Risk Your Life - RYL II) khong thu hut luong nguoi choi tai Viet Nam nhu mong muon. Ong Nguyen Vinh Cuong, Pho giam doc Quanh Minh DEC, trao doi voi VnExpress ve nhung bai hoc voi RYL II va phan tich cua cong ty ve thi truong game Viet Nam. 
- Ong danh gia the nao ve thi truong game online hiẹn nay? - Mot cach ngan gon, thi truong nay dang o tinh trang cung vuot qua cau. Tong so game thu trong nuoc chi khoang 2 trieu nguoi, khoang 40% so do san sang tra tien de choi. Trong khi do so game da chinh thuc thuong mai hoa va dang open beta la 12. Neu chia trung binh thi moi game co chua day 20.000 khach hang. Con so thuc su con thap hon nua vi 3 game "dau bang" hien nay chiem toi 3/4 nguoi choi. So con lai dang "chet mon" vi khong du luong khach hang can thiet de phat trien. Da co nha phat hanh game to ra chun tay voi viec kinh doanh loai hinh giai tri nay. - Nguyen nhan nao dan den tình trạng tren? - Da phan game thu "khoi nghiep" tu dau nam 2005, khi game online co ban quyen duoc phat hanh chinh thuc. Ho chap chung lam quen voi mot vai game dau tien va hau nhu khong he co co so de so sanh. Cac khai niem nhu "kich ban game", "engine do hoa", "chat luong am thanh", "hieu ung 3D" con xa la va mo ho, chi mot so nguoi choi dam me game PC tu truoc, dac biet la dong game phieu luu, moi co the cam nhan duoc. Voi phan dong con lai thi do hoa 2D hay 3D, hay hoac do deu duoc danh gia ngang nhau, thuong thi choi game nao dau tien se gan bo luon voi game day. Toi nghi hien tuong nay se khong keo dai, boi vi voi dac thu dan so co den gan 40% nguoi duoi 29 tuoi, 14 trieu nguoi dung Internet (18% tong dan so) va muc tang truong cong nghe dang phat trien rat manh. Chac chan thi truong danh cho game online con rat tiem nang boi ty le nguoi choi qua nho be so voi so dan va so nguoi su dung Internet. Day cung la ly do khien chung toi quyet dinh khong tu bo thi truong nay. - Bai hoc mà Quanh Minh DEC rut ra tu that bai cua "RYL II" la gi? - Vi that bai mot lan nen chung toi tich luy duoc nhieu kinh nghiem. Dau tien chinh la viec chon thoi diem, nghien cuu so thich, van hoa cua khach hang. Do la dieu ma VASC va Quang Minh DEC truoc day lam chua tot. Khi RYL II duoc tung ra, kho tim duoc cua hang game nao trang bi du PC de tro choi nay co the chay tron tru, hien thi toan bo hieu ung do hoa 3D thuc su. Loi choi thien ve giao dau giua nguoi choi voi nhau (PvP) cung kho gap nhieu lan nhung game thien ve nguoi danh quai vat (PvC). Nguoi moi tiep xuc lan dau voi the gioi ao se cam thay nang ne, kho co the cam nhan duoc cai hay. Nhung game thu hien tai da "tinh tao" hon nhieu so voi 1 nam truoc. Tren cac dien dan ve game, ho ban luan nhieu hon ve "kich ban", "loi choi", "tinh giai tri" hay “thuong thuc cong nghe”... Chung toi cung thay doi chien thuat doi voi The gioi hoan my (TGHM), game online se phat hanh cua Quang Minh DEC. Van tiep tuc chinh sach phat hanh game "do hieu", tro choi moi mang hinh anh van hoa A Dong se gan gui hon voi game thu so voi game mang kieu cach chau Au nhu RYL II hay mot so tro choi khac dang co mat tai Viet Nam. Nghien cuu thi truong trong thoi gian qua cua chung toi cho thay nhung san pham giai tri gan gui ve van hoa se co duoc suc song lau hon. Chinh sach marketing, cham soc khach hang va dau tu cho kich ban game cung la linh vuc ma chung toi co nhieu bai hoc xuong mau. - Vay co so nao khien ong tu tin "TGHM" se thanh cong? - Chung toi da tien hanh dieu tra va xay dung mot ke hoach tong the cho game moi dua tren tam ly va so thich cua game thu Viet Nam. Chien luoc chung se la mo rong them cong dong nguoi choi game la chinh. TGHM mang den mot cach nhin hoan toan moi ve the gioi ao, khong "dung hang" voi nhung game da co mat tren thi truong. Loi choi cua game nay gan giong voi Second Life dang gay sot tai chau Au va Bac My. Thay vi nhung "chat chem" quai vat trien mien, nguoi choi co them nhieu "viec" de lam hon nhu xay nha, hai thuoc, trong cay, nuoi thu... de thang tien trong xa hoi game. TGHM cho phep nguoi choi nhap anh chup de tao hinh cho nhan vat giong het minh, tu thiet ke lay nhung bo quan ao thoi trang de mac... Kha nang tuy bien danh trung tam ly thich khang dinh dau an ca nhan cua gamer Viet Nam. Chung toi dang dam phan voi Bejing PerfectWorld de game nay duoc phat hanh mien phi tai Viet Nam. Nguon VnExpress Article source http://w4rum.com/130.t
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