Lieu bao in co tro thanh di vang cua ngay hom qua hay
khong? Cau tra loi la khong, chi it la voi mot so tong bien tap tai chau Au.
Ap luc ma nganh cong nghiep bao in chau Au dang phai ganh chiu khong kem gi cac
dong nghiep tai My: Doc gia ngay cang thua, doanh thu quang cao ngay cang giam
va su canh tranh tu bao mang, bao mien phi ngay cang khoc liet.
Tuy nhien, cac tong bien tap chau Au van to ra lac quan, boi ho tin rang co the
cung cap nhung noi dung ma doc gia can, du do la tren bao giay, tren man hinh
may tinh, man hinh di dong hay la giay dien tu cua tuong lai.
Bao chi sau sac
Mot so nguoi du doan rang cuoc cach mang truyen thong dang ngam ngam dien ra se
cho phep ho quay tro lai voi "nen bao chi sau sac" tung lam nen niem kieu hanh
cach day vai thap ky, truoc khi bi nen "bao chi an xoi, chay theo kim dong ho"
vui dap va cao chung.
Ong Bruno Patino, Giam doc du an so hoa va online cua to Le Monde, Phap tin rang
dang ton tai mot su chia re lon: Trong khi bao in tap trung vao nhung loat bai
dieu tra phuc tap, da tang va co chieu sau thi website lai huong den nhung cong
chung voi va, khan hiem thoi gian va chi thich tiep thu thong tin theo kieu mi
an lien.
Trong khi ay, Bien tap vien bao mang Marco Pratellesia cua to bao hang dau nuoc
Y - Corriere Della Sera lai co quan diem trai nguoc 100%: "Internet la
phuong tien mo ra nhung co hoi cho nhung bai bao dai theo kieu truyen thong.
Chang mat gi khi ban post mot bai bao 10.000 chu tren mang, trong khi ay o bao
in, ban luon phai phap phong lo thieu dat va an lem vao doanh thu quang cao".
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| Anh: AP |
Dieu duy nhat ma hai ong cung tan thanh la viec bao in co the song sot hay bi
diet vong se phu thuoc vao chat luong noi dung, dieu ma bao tang mien phi khong
the lam duoc.
"Chien luoc cua chung toi la chat luong, la chon loc nhung de tai, nhung chu
de lam cho doc gia quan tam. Bao mien phi la nhung thong tin doc nhanh, quen
ngay nhung bao truyen thong thi khong hoi hot nhu vay", Pratellesi noi.
Marek Kiwecien la mot chuyen vien dia oc 44 tuoi, thi thoang doc bao mang nhung
luon tin rang bao in truyen thong se "tai qua nan khoi", vuot con bao to, voi ly
do chinh la "su thoai mai". "Cu doc bao mang la mat toi lai bi nhuc, vi the
toi thich bao in hon", Kwiecien cho biet trong khi tay van khong ngo lat
gio to Gazeta, ben canh mot am tra nong hoi hoi o quan ca phe giua trung tam thu
do Warsaw, Ba Lan.
Ben canh do, mot so to bao mang cung da bat dau tinh phi doc gia, mot quy trinh
ma Kwiecien cho rang se chi cang nguoi doc cam thay cang thang hon. "Toi
nghi lai co them mot ly do nua de bao in song sot".
Chung song hoa binh?
O goc khac trong quan ca phe, Pawel Starzynski, mot ky su 43 tuoi cung dang cham
chu dan mat vao to Gazeta Wyborcza quen thuoc. Starzynski cho biet anh nghi rang
co du cho cho ca bao mang va bao in trong tuong lai. "Toi khong thich mang
theo laptop vao giuong de doc bao, nhung khi ngoi o ban lam viec, bao mang lai
rat tien".
Mac du vay, kho co the phu nhan rang luong phat hanh cua bao in dang sut giam
tren pham vi toan chau Au, giong het nhu tai My. So lieu moi nhat tu Hiep hoi
bao in The gioi cho biet luong phat hanh cua bao in hang ngay (co tra tien) tai
EU da giam 0,61% trong nam 2005, va tong cong trong 5 nam truoc do la 5,26%.
Nhieu to da dau tu manh tay cho phien ban truc tuyen cua bao minh, voi hy vong
tang truong tro lai. Lay thi du nhu Axel Springer, toa soan bao in va tap chi
lon nhat chau Au co tru so tai Berlin da rot toi 2,67 ty USD de mo rong cac dich
vu online.
Con tai Thuy Dien, to nhat bao Svenska Dagbladet da phai mo han mot chuyen trang
tai chinh tren mang tai dia chi www.e24.se song song voi website tin tuc thong
thuong (www.svd.se).
Ke hoach tham vong
Truc tuyen hoa cung giup cac toa bao vuon toi doc gia quoc te, mot yeu to dac
biet quan trong voi bao Anh - boi ho co the tranh thu so luong nguoi biet tieng
Anh dong dao tren toan the gioi.
Da co nhung dau hieu tich cuc dau tien, to Le Monde cho biet sau nhieu nam thua
lo, cuoi cung nam nay ho cung co the hoa von hay tham chi co lai, tat ca la nho
cac dich vu online da bu dap cho su thua thiet cua bao in. Con tap doan Axel
Springer thi tiet lo doanh thu Internet da tang truong toi 20-50% moi nam.
To nhat bao Les Echos cua Phap tham chi con muon tien xa hon khi cong bo ke
hoach tung ra mot phien ban "bao so" tren cac dau doc chuyen dung, na na nhu
PDA. Buoc ke tiep se la "e-paper", hay bao dien tu, mot loai bao su dung muc in
dien tu, co kha nang cap nhat thong tin lien tuc mot cach khong day.
Khong chi mat bao thay doi, ma ban than cac phong vien cung phai tu lam moi minh
trong ky nguyen so hoa. Ong Zach Leonard, Giam doc bo phan truyen thong cua to
Times cho hay nhieu phong vien co tuoi da phai lui cui hoc them nhieu "tieu xao"
moi, chang han nhu viec nghi ra nhung cai tit, nhung doan mao dau hap dan hon de
thu hut doc gia chi voi 200 chu dau tien.
Times cung khuyen khich phong vien chen them video va audio vao trong bai viet
cua minh, day ho cach thu podcast va tai video tu dien thoai di dong. Trong thoi
dai cua YouTube, chat luong cua noi dung luon chiem vai tro hang dau.
Theo Reuters, VietNamNet
Article source http://w4rum.com/1229.t
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