Ai cung biet rang iPod da
khuay dong thi truong nhac so va dong thoi cung la thiet bi “cuu roi” cho Apple.
The nhung, tham vong moi cua “Qua tao” voi chiec dien thoai iPhone se ra mat vao
thang 6 toi lieu co tao nen mot “lich su lap lai” hay khong?
Voi chien luoc tung ra thi truong
chiec dien thoai nghe nhac mang ten iPhone, Apple cung muon lap lai thanh cong
giong nhu iPod, muon tao nen mot trao luu moi cho gioi tieu dung. Tuy nhien,
kinh doanh dien thoai lai la mot chuyen hoan toan khac voi viec ban may nghe
nhac ma Apple da “phat” nhu dieu gap gio voi iPod.
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LG Prada
- "con ac mong" cua iPhone. |
Ly do rat don gian, hau het nguoi
dung tren the gioi da co dien thoai di dong. O Anh, tren 80% ho gia dinh so huu
it nhat 1 chiec mobile. Nam 2006, tren 1 ty dien thoai duoc xuat xuong tren toan
cau. Trong khi do, nam ngoai, Apple - dang chiem hon 70% thi phan may nghe nhac
di dong - da tieu thu duoc 39 trieu may iPod.
Tuy nhien, voi iPhone, Apple
khong phai la ke khai pha thi truong nay. “Qua tao” se phai xam nhap manh dat
mau mo nay von da duoc nhieu ten tuoi lon chiem linh.
Canh tranh cong nghe
Xet ve cac cong nghe ma Apple
mang den cho iPhone, vi nhu man hinh cam ung (touchscreen) thi thuc te, da co
qua nhieu dien thoai thong minh smartphone, nhu Nokia 6708, Sony Ericsson M600
va P990, duoc trang bi chuc nang nay kem theo chiec but dien tu stylus.
Sony Ericsson cung da trinh lang
“chu de” nghe nhac W950 co man hinh touchscreen, but stylus, kha nang nhan dang
chu viet va ca ban phim bam day du. W950 duoc danh gia cao hon ca nhung phien
ban danh cho doanh nhan.
Tu choi binh luan ve iPhone cua
Apple nhung, Gilles Oriol - GD marketing san pham cua Sony Ericsson - nhan manh,
hang se khong bao gio san xuat dien thoai lay diem nhan la touchscreen. Chat
luong thoai van la tren het. Nguoi tieu dung thich duoc bam so tren ban phim hon
la dung touchscreen”.
Theo ong, man hinh cam ung anh
huong nhieu den tuoi tho pin vi no luon o tinh trang “on-bat”, ngon rat nhieu
dien nang.
Kho khan dang chong chat voi
iPhone vi truoc “gio vang” ra mat vao thang 6 toi, cac doi thu cua Apple da tung
ra thi truong nhieu thiet bi cam tay de don dau, canh tranh.
Hoi thang 2, Samsung trinh dien
chiec F700 co nhieu net giong voi iPhone nhung su dung man hinh nho hon iPhone.
F700 gay an tuong voi bo ban phim truot va camera 5 megapixel, hon han camera
2 "cham" cua dien thoai Apple.
Kieu dang dung hang
Trong khi do, ve kieu dang,
iPhone vap phai su canh tranh manh me nhat tu doi thu LG Prada - san pham hop
tac giua LG va hang thoi trang noi tieng Prada. LG Prada vua duoc trang bi man
hinh cam ung vua co kieu dang tao nha giong iPhone.
John Bernard, GD marketing cua LG
o Anh, cho biet, dien thoai Prada cua ho da duoc thiet ke tu lau truoc khi Apple
ra mat dien thoai nghe nhac. “Phan thiet ke kieu dang do Prada dam nhiem trong
rat tuyet voi, vi the, rat nhieu nguoi trong ngong ngay tung ra thi truong cua
LG Prada”.
Gioi phan tich cho rang, Apple da
rat thanh cong voi may nghe nhac iPod nhung su canh tranh khoc liet tren thi
truong di dong la mot kho khan lon ma “Qua tao” dang phai doi mat khi muon hien
thuc hoa tham vong chiem linh “lanh tho” nay.
Article source http://w4rum.com/654.t
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