Home page » Vietnamese » Choi Web » Kiem Tien Tren Mang » 7 cach kiem tien tu trang web

Reading article

7 cach kiem tien tu trang web

Ngay nay, cac trang web dang tro thanh mot cong cu thuong mai trung gian hieu qua, tao ra cho ban vo so co hoi kinh doanh khac nhau. Khong ai co the phu nhan rang neu biet tan dung tot cac co hoi kinh doanh truc tuyen, doanh thu va loi nhuan se gia tang theo cap so nhan.

Truoc tien, chinh mang thong tin cua cac trang web se tao ra nhieu loi nhuan nhat cho ban khi no cung cap mot cong tiep can ngay lap tuc cho khach hang hay cho cac doi tac tiem nang. Trang web khong chi don gian la noi gioi thieu ve cong ty ban, ma chung con cung cap mot luong thong tin kha lon cho nguoi truy cap, chua ke chung con co the dam bao viec phan phoi cho khach hang nhung dich vu tien dung lien quan den nhieu san pham nhu xe co, may moc, hang tieu dung…. Chung khong chi cho phep nguoi truy cap xem xet moi thu, ma con cung cap mot mang phan phoi gia re de tim doi tac; dong thoi thu thap thong tin quan trong ve thi truong va nguon nhan luc. Mot loi the khac cua trang web la mo ra nhung dich vu moi co gia tri ngay cang gia tang. Khong it cong ty da dem den cho khach hang nhung nguon thong tin rieng sau khi nhan ra su can thiet cua bien phap nay va doi lai ho thu ve nhung khoan loi nhuan khong lo tu so luong khach hang ngay mot gia tang. Vi du Federal Express, hang dich vu giao hang nhanh, da de cho khach hang tu theo doi nhung kien hang cua minh ngay tren duong van chuyen, nho do hang da giam duoc gia chao hang va xay dung duoc su tin nhiem cua khach hang.

Trong truong hop trang web cua cong ty ban van con dang trong giai doan tu dinh hinh ban than, thi chien luoc tot nhat cua ban la tao ra tu do that nhieu cac co hoi kinh doanh khac nhau. Ban hay tham khao va ap dung 7 goi y duoi day de co the thu loi tu trang web cua minh:

1. Ban quang cao tren trang web cua ban: Day la cach thuc kinh doanh co dien cua trang web. Mo hinh kinh doanh web nay chinh la viec ban ban cac khoang trong tren trang web cho cac nha quang cao - nhung nguoi mong muon tiep can voi nhung khach hang ma trang web cua ban thu hut - de ho dat vao do bieu tuong quang cao cua cong ty. Gan day, cac cong ty ban quang cao banner tren mang dang gap rat nhieu kho khan, khi ty le phan hoi tu khach hang sut giam keo theo so luong cac cong ty tra tien cho nhung quang cao nay tren web cung giam theo. Tuy nhien, day van luon la cach thuc pho thong nhat ma cac cong ty co the no luc theo duoi de kiem tien tu nhung website khac nhau cua minh.

2. Ban san pham va dich vu tu trang web cua ban: Ngay nay, khi cac doanh nghiep va ca ca nhan dang co gang cho ra mat ngay cang nhieu cac cong cu thuong mai dien tu va mua sam truc tuyen tren trang web cua minh, thi khong ai co the phu nhan rang B2B dang dan chiem uu the ap dao tren cac trang web. Mac du muc do canh tranh ngay mot gia tang, cac hang kinh doanh truc tuyen van co the dat duoc nhung doanh so ban hang an tuong. Tuy nhien ban hay can than: thuc hien mot viec gi do dung luon kho khan hon rat nhieu so voi nhung gi ta trong thay be ngoai.

3. Ket noi moi nguoi voi nhung trang web khac: Chuong trinh cong tac tai Amazon.com va nhung nha ban le truc tuyen khac co the la mot cach thuc don gian va de dang nhat de kiem tien voi trang web cua ban. Vi du, chi bang viec gioi thieu cac khach ghe tham trang web cua ban toi mot quyen sach lien quan hay mot san pham nao do tren Amazon.com la ban da co the nhan duoc hoa hong tu bat ky giao dich mua sam nao cua khach hang nay tai Amazon.

4. Thu thap va ban thong tin: Viec xay dung mot co so du lieu khach hang ghe tham trang web cua ban khong chi la mot y tuong hay, ma con la mot hoat dong kinh doanh tot. Cac du lieu nhan khau hoc ve khach hang cua ban chinh la mot mo vang tiem nang, nhung nhung thong tin chi tiet ve so thich va moi quan tam cua cac khach hang con gia tri hon rat nhieu lan. Nhung ban dung hy sinh niem tin cua cac khach hang chi vi nhung loi nhuan truoc mat - ban phai luon ton trong su rieng tu cua khach hang va dung bao gio ban cac thong tin ca nhan cua khach hang khi chua co su dong y cua ho.

5. Thu phi nhung nguoi truy cap vao trang web, hay it nhat la mot phan trang web: Trang web cua ban co the cung cap mot luong thong tin mien phi khong lo, nhung neu thong tin cua ban la doc nhat va co gia tri, ban co the kiem tien tu viec thu phi nhung ai muon tiep cap cac thong tin nay. Neu ban cam thay viec thu phi cho viec tiep can toan bo noi dung trang web la khong duoc hop ly cho lam va se khien nhieu nguoi khong con hung thu ghe tham trang web nua, ban co the chi thu phi mot phan nao do cua trang web, hay ban tung noi dung thong tin quan trong theo yeu cau cua khach hang. Vi du, cac trang web ve dao tao truc tuyen hay mot vai to bao cho phep tat ca moi nguoi truy cap mien phi phan gioi thieu chung va ho chi tinh phi neu mot ai do muon xem toan bo to bao hay cac so bao luu tru.

6. Thuc hien cac chien dich tiep thi bang thu dien tu: Ban hay nho rang Internet con chua dung nhieu thu hon la World Wide Web. Trong nhieu truong hop, thu dien tu tham chi con la nguon loi hap dan hon rat nhieu so voi cac trang web. Ban co the ban quang cao tren cac thu kem ban tin (newsletters) cua ban va su dung thu dien tu de thong bao cho khach hang biet ve mot thoa thuan mua sam dac biet hay mot san pham/dich vu nao do moi ra mat. Tuy nhien, ban khong duoc quen la phai loai bo thu rac (spam) va dam bao rang cac khach hang dong y nhan thu truoc khi ban gui di.

7. Cho thue phan mem truc tuyen: Nhieu cong ty ngay nay cung cap cac phan mem theo phuong thuc tra tien cho moi lan su dung (pay per use). Thay vi dang ky phan mem de su dung mai mai, nguoi dung co the su dung chung truc tuyen tren Internet tu nhung may chu cua ban vao bat cu thoi diem nao khi ho can. Doi voi nguoi su dung, viec thue cac ung dung phan mem co nghia la ho khong phai tai ve cac tap du lieu khong lo va ho khong phai tra nhung khoan phi cao ngat cho phan mem ma ho chi thinh thoang moi can den. Cac cong ty cho thue phan mem khong phai tra toan bo phi lien quan toi viec ban cac phan mem chuan, do do ho cung huong loi tu moi quan he voi cac khach hang su dung truc tuyen phan mem cua ho.

Hien nay, nhung ung dung cua cac trang web van con chua duoc khai thac triet de, vi the tren binh dien chien luoc, hieu qua cua trang web doi voi doanh nghiep van con rat thap. Tuy nhien, neu ban danh chut thoi gian quan tam va vach ra cac duong huong phat trien hop ly, chac chan su thay doi se la rat lon. Cac trang web khong chi dung lai o viec cho phep ban tien hanh nghien cuu thi truong, gioi thieu san pham… ma con dem lai cho ban nhieu khoan loi nhuan khong lo khac voi nhung cach thuc don gian tren. Trong truong hop ban muon thu loi nhuan nhieu hon va lau dai hon qua cac trang web cua minh, ban  can phai tao ra nhieu chuc nang moi nhu dich vu mang lai gia tri gia tang cho khach hang, that chat mang luoi giua cac thanh vien, phan tich nghien cuu thi truong tren trang web, luu tru nhung noi dung da truyen len trang web…. Moi viec tuy thuoc vao viec ban co biet tu to chuc va trien khai de dat duoc nhung loi the va co hoi den tu nhung trang web hay khong?

Tuyet Mai bien dich

Article source http://w4rum.com/259.t

[By Phan Vien] [10/Oct/06]
 
View more articles from Phan Vien
Lam the nao de kiem tien tren trang Web cua minh ?
Bi bat vi gui e-mail de doa am sat thu tuong An Do
Dung de Windows Update keo lui ban lai
Khong chan duoc mot cuoc tan cong cua virus
Ra mat phien ban chinh thuc Windows Defender
Video tren YouTube giup canh sat tom ke quay roi
Internet Explorer 6 lai phat sinh loi bao mat nghiem trong
Thu thuat thu thong tin tren mang
82% thanh nien Viet Nam thao Internet
Zombie am anh may tinh dung Windows
  
10 newer articles in this category
Mot cach kiem tien mo*i huu~ hie.u, ai khong tin dung va`o !!!
Kiem tien tren mang voi google adsense cung nhau nao!
Kiem tien bang --> cach nay cung hay lam !
Ky nang kiem tien tren mang: Tien vao tui ai?
Day chinh la thoi diem ma ban Say "GoodBye" toi xep cua ban!
Ly do choi ClickBank !
Kiem 5$ mot thang hoac hon the nua
Cach nhan $500 voucher cua Adword
san pham trong Mang Google
Kiem tien tren mang - Tien truc tuyen khong phai tren troi roi xuong
  
3 older articles in this category
Lam the nao de kiem tien tren trang Web cua minh ?
Dua nhau kiem tien tu the gioi ao
Do xo kiem tien tren mang
 
 
List Category
Choi WebWeb Server - DNSDomain - HostingQuang Ba WebsiteApache Mod - HtaccessKiem Tien Tren MangGiai TriHoc TapKhoa HocSuc KhoeTin HocTin TucDoi Song
 
Member Corner
Your Email

Password


Or Register!
Or Forgotten password!
Suggest a language!
Suggest a category!
Submit an article!
Remove Ads

Links Exchange
Copyright © 2007 Webmaster Forum w4rum.com. All Rights Reserved!
Use of our service is protected by our Privacy Policy and Terms of Service

5 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z