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6 ty USD - muc gia sap nhap ky luc cua Microsoft |
Tap doan phan mem My quyet dinh bo ra mot so tien lon de mua lai Aquantive - mot cong ty ma co le da so nguoi su dung chua tung nghe noi den.
Nhung Aquantive lai la cai ten noi dinh dam trong nganh cong nghiep quang cao truc tuyen va hua hen se mang ve cho Microsoft nhieu hon nhung gi hang nay mong doi. Gia co phieu cua Aquantive tang gan 80% sau khi vu thuong thao duoc cong bo.
Du vay, 6 ty USD van du khien gioi quan sat phai ngo ngang boi no cao gap 2 lan so tien Google tra cho cong ty DoubleClick thang truoc. Moi day, Yahoo cung mua lai hang Right Media voi gia 680 trieu USD. Cac nha quan sat nhan dinh viec Google thong tri thi truong quang cao va co trong tay DoubleClick da khien Microsoft va Yahoo khong the ngoi yen.
Aquantive co tru so o Seatle, khong xa so voi dai ban doanh cua Microsoft tai Redmond, Washington (My). Ho dang nam trong tay ban quyen cong cu quan ly va mua ban Atlas Media Console va cong cu quang cao theo nhu cau khach hang Drive Performance Media…
Thi truong quang cao truc tuyen hien co doanh thu 40 ty USD toan cau va duoc du kien se tang it nhat 20% moi nam.
Article source http://w4rum.com/2606.t
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| [By TaPhiLong] [05/May/07] |
